Marketing Management-M.Com

Nidhi Tandon
Last Update June 24, 2021
2 already enrolled

About This Course

Marketing Management is a course that revolves around different marketing strategy principles, practices and innovative methods that change with the consumer’s demands and needs. Via careful study and forecasting of business conditions, the Marketing Management course focuses on activities such as advertising strategies, cost saving mechanisms, as well as customer development and retention. In other areas of an enterprise, such as manufacturing, sales & distribution, operations through a Marketing Management course, students can also understand the role of marketing.

Learning Objectives

By the end of this course, students should be able to:
1. Understand the concepts, principles, tools and techniques of marketing.
2. Identify and demonstrate the dynamic nature of the environment in which marketing decisions are taken and appreciate the implications for marketing strategy  determination and implementation.
3.  Develop an understanding of the principles and techniques in marketing management process in a dynamic and competitive global environment.


  • High speed internet, Headphones.

Target Audience

  • This is not a herculean job to develop a career in the field of Marketing Management. Everything you need is a few skills that you can learn once you sign up for the course you want. Marketers are looking for graduates with good communication skills that are interpersonal, written and verbal, so communication is your strength to succeed in this area. If you want to focus on marketing in the corporate world in order to specialize in your business studies, then this might be the course for you.


24 Lessons

Consumer Behaviour

The consumer behaviour topic will help to understand consumer in informed and systematic way. To understand the factors influencing the consumer behavior.

Concept of segmentation

This topic will help you in understanding how marketers select customers and serve them.

Pricing concept and strategy

Integrated marketing communication concept

Your Instructors

Nidhi Tandon

2 Courses
0 Reviews
3 Students
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All Levels
24 lectures

Material Includes

  • PowerPoint Presentations, Video's, E Content, Quizzes, Peer Group Assignments, Case Studies.

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